Bull's eye

Logo for a discount department store, 2001
Client: Daniel Bradford, Production Designer, "The Good Girl"

"The Good Girl" is a film starring Jennifer Aniston. Much of it takes place in a department store modeled after Target. The name was chosen as an obvious nod to that national brand, but I was steered away (so to speak) from a circular motif. Ultimately, it was determined that there might be complications (Target's internal newsletter is titled "Bull’s Eye"), so the name was changed to protect the uninsured.